Considering salon expansion? Beyond the need to hire more staff, invest in equipment, and advertise your new opening, it becomes increasingly important to run efficient booking systems.
Considering salon expansion? Beyond the need to hire more staff, invest in equipment, and advertise your new opening, it becomes increasingly important to run efficient booking systems. As a successful beauty business owner, you already know the importance of strong IT support. But expanding to become a multisite business requires enhanced security and better communications than ever before.
Discerning customers will expect a positive experience from the moment they schedule their appointment, through to treatment and aftercare. Exceed customer expectations with a streamlined online booking system, a variety of accessible communication channels, and the assurance that their data is protected.
Here’s how to take your salon expansion to the next level:
As your salon business expands, so must your administration system. To maintain familiarity for your staff and customers, it’s best to maintain a consistent online booking platform. Achieve this with a booking system that scales along with the growth of the business. Premier Software’s cloud-based system, SalonLite, enables small businesses to scale up without the need for vast investment in a new system.
Small businesses and mobile/freelance beauty therapists can manage their appointments efficiently using Salonlite. However, expansion across multiple sites will require advanced features. Salonlite includes options to upgrade for additional functionality, including online booking, linked appointments and POS (point-of-sale) solutions.
When it is time to expand, salons can simply progress to Salon by Premier Software: a specifically designed single and multi-site solution, for more advanced features.
Ensure round-the-clock customer service with software support, keeping downtime to an absolute minimum.
We provide servers to host Salonlite, so that the web-based platform can be accessed from any location. As your salon expands, you may also consider upgrading your own internal servers from in-house to cloud-based. We can provide server hosting, to centralise your database.
We also provide hosted desktops, guaranteeing that you’ll be able to access your booking systems easily.
It is becoming the norm to book online, but many beauty clients still choose to schedule their appointments via telephone. It’s vital to future-proof your alternative communication systems.
Manage customers’ waiting and forwarding options efficiently with customisable hosted phones (or Voice Over Internet Protocol (VOIP) communication). Hosted phone systems can offer multisite usage from one central system, making sure that clients can always contact you.
We offer fully managed and hosted phone solutions, ideal for the personal touch in the salon industry. What’s more, you’ll be less likely to experience technical issues and also save 16% compared to traditional business lines.
(It’s worth noting that traditional business landlines will soon be switched off. So, now more than ever, it’s vital to transfer to hosted phone systems to future-proof your business.)
Poor internet connectivity costs the average UK office worker 21 days each year that could be spent much more valuably. Hosted phone systems depend upon a reliable internet connection, as do booking platforms and email communications. The foundations of your salon expansion rely on consistent internet connectivity.
What’s more, your clients will expect a good connection, wherever they are. It’s a common requirement nowadays in all sorts of businesses – from salons to restaurants, bars and cafés. Offer wifi connection to your guests and encourage them to share their salon experience on social media and review sites.
Client information in beauty salons can include a lot of personal data, from names and contact details to service history. Data protection becomes an increasing priority as you expand into a multi site business.
Premier Software is fully GDPR compliant. However, it’s also important to invest in stable internet security software, to protect against cyber attacks and breaches. Define security levels and password managers within your business, to ensure that private data stays private. For total peace of mind, consider a trusted backup solution.
At Lintern, we have provided IT and communication solutions for dozens of small and medium-sized businesses in the beauty industry. Importantly, we understand the value of repeat custom and providing the personal touch. We provide reliable internal infrastructure and support, for all salon services. From installing high-speed Wi-Fi, to hosting multisite telephone systems, we future-proof businesses and help them to grow. With multi-site salon IT set up effectively, you’ll be more efficient and productive, triggering better results and continuous expansion.
For more information about how we can advance your salon’s growth and take your bookings to the next level, get in touch with our team today.