The General Data Protection Regulation (GDPR) has been designed with a clear, moralistic motive, but few business owners are looking forward to it. Getting ready for 25th May 2018 requires a lot of work, and for the unprepared, pitfalls are plentiful. It’s all-too-easy to slip-up on the approach to GDPR inauguration day, but being aware of the big mistakes is the best way to avoid them.
In our last blog, we examined four essential elements of GDPR worth remembering: data integrity, data minimisation, data protection, and accountability. These lead us nicely into our second article in the series – as failure to consider them is often what triggers consequential blunders…
When GDPR comes into effect, you must have a profound understanding of all of your data – as well as who it belongs to and what the data owner is allowing you to do with the information. Data can be used in all kinds of different ways, and GDPR gives people the power to prevent businesses from processing, publishing, sharing or referencing this information if they desire.
A thorough approach towards data collection/storage is essential for staying above board. Failing to notify database inclusions can easily happen when you haven’t mapped out your data correctly – which also puts you at risk of sending mail out to contacts who haven’t willingly opted-in. Be thorough and avoid those fines.
Data minimisation, as we briefly covered in our last blog, involves trimming away the fat, so to speak. You will have, inevitably, amassed sky-high piles of data over the years that you don’t really need anymore; only keeping on record “just in case”.
Before GDPR arrives, you’ll need to dump the data your business has no use for. Minimising information not only makes navigating your data easier, it also demonstrates you’re taking active steps to adhere to GDPR and remain compliant – which the regulators will like if they come knocking.
Making an active investment in data security and protection might be something lower down on your to-do list. It is, after all, very easy to think “it won’t happen to me”. But this is perhaps the biggest mistake you can make. Remember, it isn’t just your company who will suffer when data is stolen – it is the data owner, too i.e. the person who has all the power.
These new regulations have placed fresh emphasis on the importance of cybersecurity measures to keep data safe, something that the Linten team can help with. Encryption is also essential; this way, if there is a data breach, the information will be scrambled and subsequently useless to the party who has pinched it.
You can read more about the red flag planted around the topic of GDPR in our Essential Introduction To General Data Protection Regulation eBook, available for free download here free download here. We’ll be continuing our series next time around with the steps you need to take to become compliant.