Growing your database is becoming harder and harder. Gone are the days when your customers would willingly sign up to newsletters and enter their details in the vain hope of winning a competition. The marketing landscape has evolved, and businesses need to be savvy to secure the details of their prospects and customers.
Social WiFi offers a clever solution to this problem, giving customers an incentive to surrender their information, and businesses an opportunity to delve deeper into their demographic. Let’s take a look at the rise of social WiFi, and the superpowers it holds for forward-thinking brands.
Shifting digital trends
Once upon a time, cafes, hotels and even transport providers saw WiFi as a revenue stream that could boost their earning potential, by charging for internet access on site. However, as free WiFi becomes the norm, businesses that put a premium on their WiFi risk turning customers away.
Besides, the move towards free-for-all WiFi has coincided with another key trend, as consumers becoming increasingly reluctant to share their details with businesses – even the ones they frequent all the time. As people become less willing to register for updates and offers, WiFi has become an invaluable bargaining chip.
The rise of social WiFi
Social WiFi allows people to log onto the company’s WiFi, using their social media log in details. By gaining access to the internet, they are essentially trading their personal information – such as email address, location, age, gender and birthday – for the privilege of free WiFi.
A hotel, for example, may already have details of the individual who booked a room, but what about the rest of their party? Or delegates at a conference? Social WiFi is a powerful data collection tool, allowing you to effortlessly grow your database and social media following.
Businesses can then use this information to fuel their marketing strategy and campaigns. They can send relevant, targeted promotions to their customers, such as welcome emails, location-specific offers, or special vouchers on their birthday.
Investing in your network
Social WiFi is a goldmine for tech-savvy businesses, encouraging brand loyalty and repeat business with a single, cashless transaction. By investing in a social WiFi network, instead of charging a fee or using third party software, businesses can gather essential information about their target audience.
Linten Technologies can help you unlock the potential of this fantastic software, tailoring a solution that’s perfect for your business and the customers it welcomes.
If you’ve got any social WiFi requirements and would like a complimentary demonstration, Linten are here to advise and help. Please give Steven Allan a call on 01615035050 via his LinkedIn profile or via our website.